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Monday, 3 December 2012

Birchbox Launch into Europe Editor's Champagne Afternoon Tea



Unfortunately, I was unable to attend the launch of Birchbox Editor’s Champagne Afternoon Tea at the Soho Hotel in London recently. I desperately searched in order to find suitable travel arrangements but to no avail. Luckily, I was sent the goody bag and all the information from the event!

At the moment the current subscription box used in the UK is the well-known JolieBox. This will be fully re-branded as Birchbox after January 2013 and all future boxes will be personalized to suit the individual subscribers when they complete their online personal profiles meaning the boxes will be tailored to your skin type, hair type and style.

Birchbox is an American company that has big ideas for its re-branding into Europe after its acquisition of JolieBox. The idea behind it all is allowing people to try the best 
brands from the comfort of their home at a fixed price each month of £13. Birchbox is a self-confessed “global lifestyle brand” and works with over 400 brand partners.

Their motto is “try, learn, buy”. This system allows its customers to buy the full-sized products via the Birchbox website after they have used up their trial/sample size. You receive four or five hand-picked samples in each box.

I received some delicious little beauty inspired cookies and the following boxes containing:

JolieBox
  • Ritessens Exfoliant
  • Redken Align 12 Protective Straightening Lotion
  • L’Occitane Angelica Hydration Cream
  • RMK Cleansing Balm
  • Dr Bronner’s Pure- Castile Soap ‘Pillows’ (3)
  • Twistband


Birchbox
  • DDF Brightening Cleanser
  • Jouer Moisturising Lip Gloss
  • LaraBar
  • Juicy Couture Viva la Juicy Fleur
  • LiQWd Professional Volumizing Catalyst

The future of Birchbox certainly looks bright and the products amazing! I will be doing reviews of all the products in each of these boxes so do keep your eyes peeled!

What do you think of Birchbox? Will you miss JolieBox?
 

Stephanie xox


2 comments:

  1. I love reading about what everyone gets in their beauty boxes!

    Follow back?
    notanobession.blogspot.com

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    Replies
    1. Same! It is good in helping you suss out the best there is!

      Followed. :)

      Stephanie xox

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